Customer-Centric GrowthFor Business Owners & Entrepreneurs
Hit a Business Growth Roadblock?
Signs Your Business Is Stuck
You have a website that nobody sees.
Your business has hit a plateau in sales.
You aren’t sure who your audience is or should be.
You’ve been producing blog content, but haven’t seen the results you were expecting.
Social media is sucking up time and resources, with little to no positive impact on your business.
Your website is getting lots of traffic, but nobody is buying.
You aren’t able to move people from stranger to super-customer across your online presence.
You’re overwhelmed by all the things you “could” or “should” be doing.
Get Unstuck & Get Growing
Most businesses I’ve worked with have what I affectionately call a “willy-nilly” online presence. They are doing a lot of the “right things” without seeing results.
A big part of the problem is that they’ve never identified what the “right things” are for their business.
Each business has unique needs.
A custom digital strategy helps you block out the noise and focus on what matters.
Less Waste. More Results.
What I Can Help You With
A Lack of Leads
There are a number of ways your online presence can help you connect with more people who need what you offer.
If you’re struggling to connect with those people, I can help.
A Messy Online Presence
Long gone are the days of easy digital decisions. There are so many options for each piece of your online strategy, that what often happens is pieces get slapped together over time without an understanding of how each piece supports your business.
I’ll put together a digital strategy that’s a pretty puzzle. One that makes you more money.
Return On Investment
There isn’t always a direct ROI on digital efforts like content marketing for example but they should be moving you in a positive direction.
Often the cost of ownership outweighs the return. I can fix that.
What is a Customer-Centric Approach to Digital Strategy?
I see digital strategy as an extension of your business strategy, with online marketing efforts tied to your ideal clients and business model.
The focus is firmly placed on the people who invest in your product or services.
The goal is the align your digital marketing and online presence with the journey those people take with your business.
Moving away from tactics, we create a system to connecting you with your people along the customer journey both online and offline.
I design holistic solutions that bring together all of your strengths and leverages them.
The Right Pieces For Your Digital Presence
There are a lot of pieces to any business.
Before the internet, there were fewer choices and it was easier to pick the best ones.
Now, without a strategy to guide those choices, businesses spend a lot of time and money on pieces that don’t actually serve their business.
With a digital strategy rooted in your customer base and business goals, you can ensure you’re using the right pieces in the right way.
Are you ready to get out of the digital muck and get clear on the right pieces for your business?
A Strategy Without Action, Is a Waste
The most disappointing part about what I do is creating a killer strategy that sits in the cloud collecting dust.
Why does this happen?
In my experience, it happens because often people need more than a map, they need a guide.
That’s why I don’t just create the strategy and say “Adios”.
I form a relationship with my clients and stay with them until they are ready to go on without me.
This ongoing support looks a little different from project to project since the needs of each business are unique.
That stays the same is my dedication to the success of my clients.
How To Work With Me
Everything starts with a conversation.
I only work with a handful of clients at a time, so this complimentary call gives us the chance to make sure we’re a good fit.
I’ll ask you a few questions before you book time on my calendar so we can make the most of our time together.
We’ll talk about your business goals, biggest challenges and discuss how to get your digital presence working for you.
We start with research and analysis.
I dig into your business model, audience, customers, competition, and current efforts.
I’ll identify the parts that aren’t serving your goals and find unique opportunities.
Then I’ll put together your digital strategy, including the roadmap to get you to where you want your business to grow.
We’ll add, eliminate waste, enhance and support your online presence. You’ll have a structure and system that bring customers coming to you, keeps them coming back and has them tell their network about why they should be doing business with you.
Once you’ve got a plan, it’s time to put it in motion.
Whether you work alone, with a team or outsource, we’ll get processes and system in place to make acting on your strategy as easy as possible.
We’ll measure and adjust as needed, as we move toward your goals.
I Also Give Hands-On Workshops & Talks
I’m passionate about teaching business owners and entrepreneurs about digital marketing and online opportunities. I love to use humor and my signature analogy bombs to educate and delight.
Before you click off into oblivion, can you answer one question for me?
If you could spend less time and get better results online, what would that be worth?
If you’d at least be curious to learn more, take me up on my FREE Digital Strategy Session.
I promise you’ll leave with a ton of value whether we work together or not.