A customer-centric Growth Strategy

Customer Conversation Architecture™

A customer-centric Growth Strategy

Customer Conversation Architecture™

ATTRACT. ENGAGE. CONVERT. NURTURE.

a high-level growth strategy that connects You with more customers.

Willy-Nilly doesn’t work

You Can’t Support Growth Without Structure.

Successful brands understand the importance of creating positive customer experiences.

It’s the pixie dust that allows one company to soar, while another that has the same offering barely gets off the ground.

The biggest challenge I see companies facing is a disconnect between their digital strategies, offline efforts, and their customers.

What’s missing is an overall growth strategy that pulls everything together with a focus on connecting with customers in the right way at the right time.

The CUSTOMER CONVERSATION ARCHITECTURE™ is that strategy.

Charge Forward

A Growth Strategy For Businesses That Love Their Customers

If you aren’t concerned with customer experience or revenue, then this solution isn’t right for you.

Businesses, now more than ever, have a complex landscape that they need to help customers navigate to bring them to the sale.

Driving traffic to your website isn’t enough.

Your audience is craving connection.

Create that connection with engagement.

Invite engagement with conversation.

Keep the customer journey going by continuing the conversation.

What's Included?

Each solution is custom and can include:

  • Weekly Updates
  • Customer Research
  • Customer Insights
  • Customer Journey Mapping
  • Customer Lifecycle Mapping
  • Digital Presence Analysis
  • Offline Customer Systems Analysis
  • Competitor analysis
  • Content analysis
  • Identify Blue Ocean Opportunites
  • Next Steps Blueprint

Results

The Customer Advantage

Imagine attracting more of the clients you want and keeping more of the customer you love.

Stop imagining and start seeing sustainable growth rooted in the untapped potential of the people your company serves.

People are looking now more than ever for companies that truly understand them and care about creating customer experiences that meet their expectations.

Attract

People are attracted to a solution or company that fits their needs, values and expectations.

ENgage

Engagemnet drives the customer journey. They want to know, like and trust you.

Convert

Conversion, the sale, is where growth is rooted. Engagement without sales is journey with a dead end.

Nurture

Customer retention is key to continued growth. Taking care of customers is taking care of business.

Mariana Norton

YOUR TRUSTED STRATEGIST & ADVISOR

With over 15 years in the digital space, plus experience in sales, customer service, marketing, and support, I’m uniquely qualified to help you.
I am not afraid to ask questions or dig deeper. I keep digging until I’ve found the best solution for your unique situation.

Analogies are my superpower, and I can break complex ideas into digestible pieces.

I ensure everyone involved understands the who, what, where, why, when, and how, of the solution.

Meeting new business owners and helping them get a firm handle on how their business can better attract and serve their customers is what I love most about what I do.

Let’s get growing!

Process

How I Work

The CUSTOMER CONVERSATION ARCHITECTURE™ is a custom solution.

My ARCHES process is thorough and allows for time to explain, expand and support you throughout the process.

Acquaint

Understanding your business, challenges, and goals is the first step.

Research

Diving into your audience, customers, and competition.

Create

Designing the structure that will connect, convert, and nurture.

Hone

Fine-tuning your CUSTOMER CONVERSATION ARCHITECTURE™.
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Evaluate

Assessing your in-house capabilities, resources, and budget, to set timelines.
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Support

Implemention is a process and I’m here to help make it as smooth as possible.

Pricing

The Investment

Testimonial

Mariana is a strategic thinker completely focused on helping companies grow. She’ll dig into the needs of your business, finds the issues holding you back, then help develop the strategies and tactics you need to move forward. My advice? Don’t wait to take advantage of her expertise. Hire Mariana now.

Rob Marsh, BrandStory

FAQ

Frequently Asked Questions

What if we already have a marketing or social media strategy?

Most companies have other strategies and processes in place. The problem is that they often aren’t working together or to support the customer journey. I’ll figure out what’s working, what isn’t, and what’s missing.

What if I don't feel that our company requires this whole solution?

Every solution is based entirely on your needs. We would work together to customize the package. If you need help with a specific issue, check out my consulting options.

How do you handle staff and different company structures?

In my experience, not two companies are alike. As such, no two solutions are exactly alike. Getting to know what makes your company unique, including teams and structure, is an important first step.

How long will we work together? Is there a minimum commitment?

The short answer is, as long as you need my services. At each stage, I work with my clients to ensure they receive the support they need. Generally, it takes a month and a half to complete the initial phase.

What happens after we're finished working together?

I believe in building long-term relationships with my clients. I often continue working with clients beyond the initial solution.

What if I'm interested, but don't fully understand what the solution includes or involves?

No problem. I love questions and am happy to answer yours. You can book a call with me below or you can send me your questions through the form on my Contact Me page.

Free 20-Minute Call

I Can Help You

Let's talk about the challenges you're facing, and uncover how I can support you.

Book a time on my calendar.